Logo Design & Brand Development

Your brand can become one of your company’s most important assets and must be viewed as far more than just a logo. When consumers think of your company, what are the things they think about? What are your USP’s? (Unique Selling Points). Why choose you over a competitor?

Establishing a brand should address everything from your logo, to stationery, to marketing literature and of-course a website. Equally important is the language used within all communication. The branding process should also help establish a “voice” for your company. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, both online and offline. Every item you produce for your company should maintain a coherent brand look and feel.

Brand consistency builds brand recognition.
Brand recognition leads to brand growth.

Recent research suggested the value that your brand represents to your overall company value can be as much as 15% and in the case of a business like Coca-Cola & Apple, that figure is 50%. Therefore developing a strong brand identity can have a massive impact on your business with direct financial results.

At Vivid Brighton we can help develop an identity that truly reflects both your brand vision and brand message helping you grow your business. When customers trust a brand and find it relevant, they will select the offerings associated with that brand over those of competitors, even at a premium price.

The following testimonial highlights how our branding process assists with business growth…

“The new logo, brand & website has been amazing. Of-course the design is great but also the entire branding process – helping us focus on everything we do, having you guys to bounce ideas off. Your help with organising our thoughts, ideas and condensing it into something simple and beautiful has been brilliant. People are immediately seeing what we do and nothing needs explaining. New contacts are visiting the website, returning our calls and talking to us straight away which is amazing.”
Sarah E Carter. Chique Strings.

At Vivid Brighton we fully appreciate the financial investment of any branding exercise and will therefore always aspire to do all we can to truly enhance and grow your business. The more we can assist your business, the more you will require from us, developing a long term relationship of mutual benefit.

That’s Vivid Brighton: creative by design.

Please do get in touch to discuss your brand requirements.