We Create Solutions
& this is how
Website Design & User Experience
At Vivid Brighton, we offer a comprehensive website design & build service to customers of all sizes, from new startup businesses through to established larger corporate organisations. Whether you require a simple brochure website, ecommerce or a complex database driven web application, we would love to hear from you.
For all website projects, large or small, we work through a structured & tested methodology. Experience has shown us that a stage-by-stage approach provides clarity throughout the entire project.
Research – We work closely with you to define the key user groups and their own unique user experience needs. Once we have the key user groups identified we will conduct research to see what kind of technology, obstacles and considerations they each have and need to be included.
During the initial research stage we shall also get under the skin of your business so that we truly understand the brand vision and message. This will allow us to better define the user interface structure and user journey of the website – what information goes where and how we need to best present that information with maximum impact.
User Journey / Site-Map – We can then establish the goals of each user group and develop user journeys for each group to achieve these goals. This will allow us to develop the website in an informed and structured manner. During this stage we shall work closely with you developing the pages needed within the website, this is known as the Site-Map.
It is common for clients not to fully appreciate the importance of user experience and instead focus their main attention to the website design. Obviously the design is very important and plays a vital role in the website success, however, we cannot emphasise enough the significance of developing a strong user experience and journey…..no matter how good the brand and design, the user experience will be the key to whether the site is a success for users or not!
Design – We now explore the full design style for all website pages. With the previous stages established and a clear understanding of the site content, user journey, site-map and wireframe the full detailed website design grows from these key foundations.
Build Website – We will now construct the hard coded fully working website – this allows us all to see for the first time the working functionality, design, page content in context and user journey of the website.
Every website we build is bespoke, and tailored to individual requirements. The best digital strategies are not template based, but the result of careful research, planning and specialist skills. As a standard all our websites include a Contact Management System (CMS – allowing you to fully update and amend the site whenever you choose) and include entry level SEO (Search Engine Optimisation) set-up.
Review, Testing, Feedback & Tweaks – Prior to full launch the site build will then be reviewed, tweaked and glitches fixed where required.
Go Publically Live / Launch – Hoorah, we all have a choccy biscuit to celebrate!
Our ability to combine striking visuals, functional navigation and user experience alongside highly proficient developer skills provides the perfect solution to all digital requirements.
That’s Vivid Brighton: creative by design.
Please do get in touch to discuss your website requirements.