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PACKAGING_J&J

Packaging

This was a full Brand Identity project including logo design and packaging. The product is a rich handmade organic luxury hot chocolate, with 7 different flavours. After initial discussion with the customer it was clear the creative direction was to create a quirky ‘Charlie & The Chocolate Factory’ style illustration – the logo would have to compliment this. For each flavour label we adapted the illustration to include the ingredients of that particular flavour, providing a strong brand identity across all items but each with their own unique character also. The brand is now selling at various food markets around the UK but also at Harvey Nichols in London.