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Timeless Brand Identity

A refreshing example of less-is-more; here’s an article covering Selfridges ‘No Noise’ creative campaign. “As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place,” say the organisers. “In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.”

So this occurred some time ago but it’s still a massively relevant topic in the subject of brand development, raising questions like how much weight does a logo have within a brand as a whole? Here’s an exert from our Logo Design & Brand Development page: Your brand can become one of your company’s most important assets and must be viewed as far more than just a logo. When consumers think of your company, what are the things they think about? Establishing a brand should address everything, from your logo, to stationery, to marketing literature and of-course a website. Every item you produce for your company should maintain a coherent look and feel.

These brands epitomise strong brand consistency and demonstrate the inherent power held in cohesive brand development. Like the carbon atoms in a diamond, the whole is greater than the sum of it’s parts.

Paul Jukes