retail & ecommerce brand identity
The award winning children’s clothing brand Bonnie Baby, approached Vivid Brighton to design their new ecommerce website. In a hugely competitive market their previous site design and functionality was being absorbed into the competitive landscape. In order to truly assist with their global growth aspirations it become very clear that the new design styling would need to be further developed across the entire brand identity. So in addition to the new ecommerce website a new logo and full brand was created across all corporate literature, advertising, packaging and marketing requirements.
The new brand & marketing designs have been a huge success leading to the opening of their first flagship store in Hong Kong in 2012.