Jaz & Juls
brand identity & packaging
Jaz & Jul’s full brand identity project included logo design and packaging. The product is a rich handmade organic luxury hot chocolate, with seven different flavours. After our discussions with the client it was clear the creative direction was a quirky ‘Charlie & The Chocolate Factory’ inspired illustration and the logo would have to complement this. For each flavour we adapted the label illustration to include the ingredients of that particular flavour, providing a strong brand identity across all items, each with their own unique character.
The brand is now selling at prestigious food markets around the UK including Harvey Nichols in London.